World's Biggest Shave - ロジャー フェデラー
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High precision grooming on a grand scale. Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave. Director: John PereiraProduction: The 10 GroupExecution: Street Advertising Services